Privacy Policy

True Life Enrollment ("we," "us," or "our"), located in Pinecrest, Florida, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (truelifeenrollment.com), interact with our advertisements on platforms including Facebook, Instagram, and Google, or submit information through our lead forms and contact forms.

By using our website or submitting your information through any of our forms, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

• Contact Information: Full name, phone number, email address, and mailing address.
• Demographic Information: Date of birth, gender, and geographic location.
• Health-Related Information: General health information you voluntarily provide, such as whether you are currently taking medications or have pre-existing health conditions. This information is collected solely for the purpose of providing you with accurate insurance quotes.
• Insurance Information: Whether you currently have life insurance, the type and amount of coverage you are seeking, and related preferences.
• Technical Information: IP address, browser type, device information, and website usage data collected through cookies and similar tracking technologies, including the Meta Pixel and Google Tag Manager.

2. How We Collect Your Information

We collect personal information through the following methods:

• Lead Forms: When you submit a lead form on Facebook, Instagram, or our website requesting a quote or more information about final expense insurance.
• Website Forms: When you fill out a contact form, request a callback, or download a resource from our website.
• Phone and Email: When you contact us directly by phone, email, or text message.
• Cookies and Tracking Technologies: We use the Meta Pixel, Google Tag Manager, Google Ads conversion tracking, and similar technologies to collect website usage data for advertising optimization and retargeting purposes.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To contact you regarding final expense insurance options, quotes, and related products you have expressed interest in.
• To provide you with accurate insurance quotes from our carrier partners.
• To follow up with you via phone, email, and/or text message regarding your inquiry.
• To improve our website, advertising, and services.
• To optimize our advertising campaigns and measure their effectiveness through tools such as the Meta Pixel.
• To comply with applicable laws, regulations, and legal processes.

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

• Insurance Carriers: We may share your information with insurance carriers and underwriters for the purpose of obtaining quotes and processing applications on your behalf.
• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our business, such as CRM platforms, email marketing services, and SMS communication tools. These providers are contractually obligated to protect your information.
• Advertising Platforms: We use the Meta Pixel, Google Tag Manager, Google Ads conversion tracking, and similar tracking technologies that share certain technical and usage data with advertising platforms (such as Meta/Facebook and Google) for the purpose of optimizing and measuring our advertising campaigns.
• Legal Requirements: We may disclose your information if required to do so by law, regulation, or legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies, including the Meta Pixel, Google Tag Manager, and Google Ads conversion tracking, to collect information about your browsing activity. This data helps us deliver relevant advertisements, measure campaign performance, and improve your experience on our website.

You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our website.

6. Your Communication Preferences

By submitting your information through one of our lead forms, you consent to being contacted by True Life Enrollment via phone, email, and/or text message regarding life insurance options, even if your phone number is listed on a Do Not Call registry. You may opt out of communications at any time by:

• Replying "STOP" to any text message you receive from us.
• Clicking the "unsubscribe" link in any email you receive from us.
• Contacting us directly at contact@truelifeenrollment.org or calling us and requesting to be removed from our contact list.

7. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. If you request deletion of your information, we will make reasonable efforts to remove your data from our active systems, subject to any legal obligations to retain certain records.

9. Your Rights

Depending on your state of residence, you may have the following rights regarding your personal information:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to certain exceptions.
• Right to Opt Out: You may opt out of the sale or sharing of your personal information, and you may opt out of targeted advertising.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within the timeframe required by applicable law.

10. California and Florida Residents

If you are a resident of California or Florida, you may have additional rights under the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), or the Florida Digital Bill of Rights. These rights may include the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale or sharing of your personal information. To exercise these rights, please contact us at contact@truelifeenrollment.org.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information promptly.

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.